In 1994, Darren developed Perenso’s first sales automation software as the solution to a gaping hole in the pharmaceutical sales market. The Perenso platform was a pioneer in CRM sales force automation, and was quickly integrated by some of the world’s largest pharma organisations like Johnson & Johnson and Pfizer.
Having spent close to a decade developing proprietary programs for pharmaceutical giant Parke-Davis, Darren set up Perenso to deliver a more responsive and tailored system than ever before.
Since 1994, Darren has built a team of software and sales automation experts to consistently innovate and expand Perenso’s capabilities. Perenso has continued to innovate and develop to ensure it brings its depth of sales automation knowledge into today’s cloud-based systems.
Darren’s philosophy is to use leading software development solutions to continually improve and enhance arduous sales activities and make sales-driven organisations more effective at the activities that really matter – building their relationships.